1. Expired or unavailable offers
The redirect works, but the product is unavailable or the promotion has ended. This is common in evergreen content and seasonal campaigns.
Start with high-click links and compare the current destination with the promise in the source content. Replace the offer, update the copy or pause the link until there is a relevant destination.
2. Lost tracking parameters
A copied, edited or chained URL can lose the partner identifier that assigns commission. The visitor still reaches the merchant, so the problem may remain invisible.
Compare the final destination with the network-provided link and inspect redirects. Preserve signed or encoded parameters exactly. Use approved sub-IDs to identify campaigns when the programme supports them.
3. Intent mismatch
The content attracts curiosity while the destination expects purchase intent. High click volume and low conversion rate is the typical pattern.
Align the call to action with the destination. A general tutorial may need an educational landing page, while a detailed product comparison can link directly to the offer. Clear expectations usually beat clever click bait.
4. Mobile conversion friction
A destination may work well on desktop but load slowly, hide the call to action or force awkward account steps on mobile. Social and email traffic can make this leak especially expensive.
Test important links on a real phone using the same network conditions as your audience. Check page speed, consent banners, currency, location handling and checkout steps.
5. Weak placement
A link buried below an unrelated section may receive few qualified clicks even when the content ranks well. Low click-through and otherwise healthy offer economics suggests a placement problem.
Move the recommendation closer to the problem it solves, explain why the reader should consider it and use a specific call to action. Keep disclosures clear and visible.
6. Inconsistent attribution windows
Comparing yesterday’s clicks with today’s commission can make campaigns look worse than they are. Networks often credit purchases after a delay and may hold transactions in a pending state.
Choose a reporting window that allows normal conversion lag, and compare campaigns at the same maturity. Label recent results as provisional.
7. Optimizing for clicks instead of earnings
A viral placement can dominate the dashboard while producing little commission per click. If decisions follow traffic volume alone, efficient smaller campaigns may never receive more distribution.
Review revenue and EPC together. Protect campaigns that generate meaningful total commission, but use EPC to identify where each additional click is most valuable. LinkYield is built to make that comparison visible.
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